CertainTeed Corporation
For more than 20 years, CertainTeed Corporation has been counting on Miller Designworks’ expertise to enhance their brand equity with strategic communications messaging. In addition to providing glamour brochures, print and online catalogs, informational product videos, interactive design CDs and dynamic PowerPoint® presentations, Miller Designworks was instrumental in developing an incentive program to increase sales during the organization’s 100th Year. As our longest relationship, Miller Designworks is proud to be part of the CertainTeed family.
- 100th Anniversary
- E-Business
- Siding
To honor the Centennial Anniversary of the company, CertainTeed packaged their flagship products in an offering called Centennial Edition. The team at Miller Designworks developed the strategy and support material to create a memorable 100th year.
Centennial Edition Glamour Brochure
Marking CertainTeed's Centennial Anniversary, Miller Designworks was chosen to design a commemorative glamour brochure. An over-sized coffee table book, it features the best of siding product applications on homes from around the country.
Centennial Edition Glamour Folder
This commemorative folder features CertainTeed's top of the line products in a life size format.
Centennial Watercolor Prints
To mark the year, contractors were able to offer their siding customers a free digital watercolor print of their home, featuring their new siding upgrades. During the course of the centennial year promotion, the team at Miller Designworks managed the project through a web submittal site and digitally painted nearly 400 watercolors.
When CertainTeed introduced their E-Business initiatives, they relied on Miller Designworks to help create launch materials with a cohesive, easy to understand message. A mix of print, web and trade show graphics combined for a successful start.
E-Business Logo
Sometimes the simpler solution is the best, and in the case of eBusiness, attaching a bar to the parent company logotype was the perfect choice.
Folder and Literature
In order to hold individual literature pieces on specific electronic service offerings, we produced this attractive die cut folder. Inserts and additional literature were also created as CertainTeed increased their e-partnerships.
Website
Much like directional arrows on a keyboard, this easy-to-navigate site quickly directs the user to one of four main categories. It was utilized as a live sales aid at the iHousing show in Washington and allowed attendees to access the information from their companies once the show was over.
Panel Graphics
In addition to product samples and interactive screens in the CertainTeed booth, these attractive backlit panels summarized all the e-initiatives and added a bright glow of color.
E-Business Exhibit
As one of the main sponsors for the iHousing Conference, it was critical that CertainTeed be visible and perceived as the leader in eBusiness. This open housing structure allowed for two suspended 40" plasma monitors, backlit glamour images, suspended product vignettes and text graphics, all in a flexible yet cohesive framework. By the end of the project, we had learned every aspect of their services and were asked to attend the conference as content experts and present on the show floor.
Enhancing the brand for the siding division has only been possible through a great partnership with the marketing professionals at CertainTeed. Here are just a few of the hundreds of solutions we have created to help keep CertainTeed rated #1 in siding in the industry.
True Comfort Brochure
In order to launch a new insulated siding product, it was critical to use the perfect photography to create just the right mood. With a combination of custom, stock and in-studio images, along with retouching, we achieved the desired look of an upscale product.
Triple 5″ Cedar Impressions
In order to introduce new Cedar Impressions styles, a features and benefits glamour brochure is created specifically for the professional siding audience.
Showroom Display
Just one of many showroom display designs, these 2' x 4' product boards are designed to be individually mounted on the wall or stack and lock in either a three or four-sided display.
IdeaBook
Designed to promote the beauty and uniqueness of CertainTeed's Fiber Cement products, this glamour brochure features homes from around the country.
Color Selection Guide
One of the hardest decisions in selecting siding for your home is deciding on color. This guide was created to help homeowners find colors to compliment and coordinate their roof, trim and siding products. By flipping the individual page sections and following suggested trim and siding combinations, you can see many recommendations for the perfect color choice.
Builders Show Booth Panel
Because CertainTeed is the largest manufacturer of building products with the widest offering of products in the country, it becomes a challenge to visually represent all of their diverse products. This backdrop for a corporate trade show booth was developed to symbolically represent each of these product markets in one cohesive, intriguing image.
